What Is Virtual Wholesaling?

Virtual wholesaling is the process of finding distressed properties online and then contacting the owner of the property with the goal of reaching an agreement to purchase by assessing their current situation and gathering all necessary details of the property. Once an agreement is signed, the wholesaler will connect the homeowner and the right investor for that property. Creating a win-win deal for all parties involved. All without stepping foot on the property!

Instead of driving for dollars or walking properties, wholesalers use online tools and digital platforms to:

• Find motivated sellers
• Analyze properties
• Make offers
• Lock up deals
• Assign contracts to buyers

This virtual strategy allows wholesalers and investors to expand their reach beyond their hometown market and scale their business operations with more efficiency.

Why Virtual Wholesaling Is Exploding in 2025

Many trends are fueling the virtual wholesaling explosion:

1. Tech-Driven Efficiency

With the rise of tools like PropStream, BatchLeads, DealCheck, and now, Deal Lockup, investors can now pull leads, run comps, and skip trace owners in minutes, directly from the comfort of their home offices or while on a beach, sipping on a pina colada.

2. Nationwide Demand for Affordable Properties

High-interest rates and affordability concerns are forcing investors to look towards secondary  markets. Virtual wholesaling provides access to discover these developing markets, as well as finding alternative solutions to purchasing real estate that stray away from the conventional ways of purchasing homes that are becoming increasingly difficult to achieve nowadays.

3. Remote Work Culture

More people feel comfortable doing business remotely. Buyers, sellers, title companies, and investors are all using e-signatures, virtual meetings, and remote closings.

The Must-Have Tools for Virtual Wholesaling

In order to succeed with virtual wholesaling, you're going to need the right tech stack. Here are some of the most important and useful tools used by leading investors:

Lead Generation

• PropStream – Nationwide property data, comps, and lead lists
• BatchLeads – Targeted marketing lists and skip tracing

Seller Outreach

• OpenPhone– Manage calls, texts, voicemails, and bring them into a unified workplace
• CallRail – Track every lead and never lose a buyer or seller again
• Readymode - The #1 outbound customer engagement platform for sales teams

Contract Management

• SignWell – Secure digital signature tool for contracts

Property Analysis

• DealCheck – Analyze flips, rentals, and wholesale spreads
• Zillow & Redfin – For quick comps and market insights

Disposition (Finding Buyers)

• Deal Lockup – Look no further than Deal Lockup! We created this website just for users like you.

How the Virtual Wholesaling Process Works (Step-by-Step)

1. Market Selection: Choose a virtual market with a high investor demand and available distressed properties.
2. Build a List: Use PropStream or BatchLeads to find willing sellers (e.g., absentee owners, pre-foreclosures).
3. Outreach: Contact sellers via cold calling text messages, or direct mail campaigns. Schedule a call to qualify the lead.
4. Analyze the Deal: Use sellers' photos, virtual walkthroughs, or Google Street View to analyze condition.
5. Get It Under Contract: Use e-signature tools to lock up the property remotely.
6. Find a Buyer: Market the deal by posting on Deal Lockup and get connected to the right buyer for the deal.
7. Close Remotely: Work with a title company that offers remote closings and disbursing funds .

Virtual Wholesaling Success Tips

• Build Local Partnerships: Have a local boots-on-the-ground agent, runner, or photographer to view properties and assist when needed.
• Vet Your Buyers: Only deal with serious buyers who can close quickly, especially in virtual markets. (FYI - all buyers on Deal Lockup are already vetted by us)
• Use Video: Ask sellers to send walk-through videos of the property or find a professional on our community services page to assist you.
• Stay Organized: Use a CRM like Carrot to efficiently keep track of leads and deals.

The Future of Wholesaling Is Remote

In 2025, virtual wholesaling is not an afterthought — it’s the major play. With the right systems in place, wholesalers can work in multiple markets, avoid overhead, and close more deals than ever before.

Whether you're new to wholesaling or in expansion mode, embracing virtual methods is how you're going to stay competitive in today’s market.

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